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The Costco Business Model
Since the beginning of 2002, Costco shares are up tenfold. At the time, sleep estimated that Costco could fund itself to grow at around 14% per year from that point. In 2004, Costco was trading at a earnings multiple of 24 while the PE ratio today is around 36. The low prices would lower customers in, which means that Costco receives more profits as a result of the greater number of customers. As the business grows, their moat grows and the quality of the company also improves.