The Business Model

Simone Rebaudengo describes himself as "a designer?" He works at the intersection of tradition and unanticipated possibilities that are implicated in possible futures and adjacent presents.
Simone's early experiments with what an IoT world could (should?) look like involved a global networked web of kitchen toasters that playfully forced us to think about our relationship to appliances, and were the only toasters in the history of appliances to have a waiting list. Recently, his studio OiO contributed to the Dubai Museum of the Future project, an epic intervention to instill a very specific imaginary about space travel and space colonies as our future.
I caught up with Simone last week just outside of London, a fortuitous encounter while we were both working on a client project.