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From Founder to CFO: Jessica Lanier on Leadership, Acquisitions, and Career Growth

Run the Numbers

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Strategic Market Segment Targeting

This chapter explores the strategic considerations of targeting diverse market segments in the B2B software industry, analyzing the benefits and challenges of engaging with both small businesses and enterprises. It emphasizes the need for a balanced approach to risk management, pricing strategies, and product-market fit, alongside the importance of personal conviction and emotional connections in career choices. The discussion also touches on overcoming self-doubt in leadership roles, the significance of collaboration, and lessons learned from hiring mistakes.

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