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Patrick Campbell (ProfitWell): What’s the “Right” Culture for Your Company?

BUILD with Blake Bartlett

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How to Define and Redefine Your Culture

The most practical things are make sure there's an entire interview dedicated to questions about whatever you're trying to test with culture. You have to design questions that basically will pull this out of someone or give you some signal, right? The one we used for testing MCI or most charitable interpretation is really important. And then I think case studies, like as many case studies you can do, like little mini case studies are really important.

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