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13min chapter
How to find your big idea w/Spanx's Sara Blakely
Masters of Scale
The Birth of Spanx: An Entrepreneur's Journey
This chapter explores the inception of Spanx, focusing on the founder's innovative approach to disrupt the shapewear market despite a lack of fashion industry experience. It details the challenges faced in gaining support from a skeptical audience and the significance of protecting intellectual property during the development of new ideas. The narrative emphasizes the power of perseverance, storytelling, and the drive to create impactful solutions in entrepreneurship.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode