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How to find your big idea w/Spanx's Sara Blakely

Masters of Scale

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The Birth of Spanx: An Entrepreneur's Journey

This chapter explores the inception of Spanx, focusing on the founder's innovative approach to disrupt the shapewear market despite a lack of fashion industry experience. It details the challenges faced in gaining support from a skeptical audience and the significance of protecting intellectual property during the development of new ideas. The narrative emphasizes the power of perseverance, storytelling, and the drive to create impactful solutions in entrepreneurship.

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