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How to measure product-market fit with the REV model — Artem Kroupenev

In Depth

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The Importance of Category Creation in Manufacturing

A lot of people confuse category creation with modifying an existing category and so curious how you all went about this kind of over that first year or two as we went into the manufacturing market. We realized that describing the value what we provide to our customers in traditional terms did not do justice to the actual value that were provided because of the change that our products imparted on them.

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