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How social media companies should think about paid subscriptions

Creative Control

CHAPTER

Is There a Bundling of Creators in China?

The idea of bundling creators is something that we've seen to really great success when you look at the bundles that, you know, telecom companies do with like streaming services and whatnot. People are looking for ways to kind of simplify or streamline what they're paying for. So if there's a way to just think about streamlining payments, I think that that would be huge. And so is there something like this in China? Yeah, this whole idea of like grouped creators where you pay one fee and then it gets split algorithmically based off the contribution of the team that's contributing  is already in China.

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