The Big Story cover image

Inside the strange new world of police PR efforts

The Big Story

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Police Accountability and Public Accountability Are Different Definitions of the Same Word

I'm not casting aspersions on the police in this particular incident but like this is the optics we're talking about right. What kind of message does it send when a police service hires a company that is basically known for trying to gloss over huge screw ups often involving illegal activity? I think there's this thread of defensiveness that means that police are going to turn to whatever option is going to not make them look bad, he says.

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