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The Role of Authenticity in the Success of a Brand with Lou Panaccione

Entrepreneurs on Fire

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The Role of Authenticity in Brand Building

Uphos comes from this theory of impact absorption, which is a slow rebound versus a resilient springy rebound. That slow rebound is really more consistent with what the natural surface is in the world I made of. Uphos provides that benefit that you get if you were barefoot on a natural surface.

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