Innovating in the Feminine Care Market
Cold Call
00:00
What Is Kickstarter?
The founder comes up with this idea for a sort of period underwear. You put it on, you can wear it for a long period of time. It's absorbent, it's comfortable. Can sleep in it. Can exercise in it. But has this great idea, thinks it's going to revolutionize women's and power men. Has trouble raising capital. Where's she go? Well, to this new web side called kick starter. They raise 65 thousand dollars, uses that to get a prototype of the product,. gets some funding from a manufacturer in shrilanka. Boom, gets covered by the london press. Lots of great interest, drives at growth. And so that was
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