2min chapter

Audio-only versions of Futurist Gerd Leonhard's keynotes cover image

The World after Covid-19: What's ahead 4 People, Consumers, Retail, E-Commerce (ever-evolving talk)

Audio-only versions of Futurist Gerd Leonhard's keynotes

CHAPTER

I Love a Brand, I Subscribe

In the car industry, i spoke there last year in germany ar at the i aa event. The car industry is no longer about cars. It's about all that stuff you see here. And the same thing's going to happen with retail and fashion. We have to think wider. What do you sell? How do you sell it? Now car companies are saying, in future, we will not be seld selling units of cars, but units of service. prorsha and volve already have a subscription programme like spotify. If i love a brand, i subscribe. That’s going to happen for clothes, for sure.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode