The World after Covid-19: What's ahead 4 People, Consumers, Retail, E-Commerce (ever-evolving talk)
Audio-only versions of Futurist Gerd Leonhard's keynotes
I Love a Brand, I Subscribe
In the car industry, i spoke there last year in germany ar at the i aa event. The car industry is no longer about cars. It's about all that stuff you see here. And the same thing's going to happen with retail and fashion. We have to think wider. What do you sell? How do you sell it? Now car companies are saying, in future, we will not be seld selling units of cars, but units of service. prorsha and volve already have a subscription programme like spotify. If i love a brand, i subscribe. That’s going to happen for clothes, for sure.
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