"There's no good way to answer that question most of the people in this field are trying to kind of triangulate, zigzag their way to real answers," she says. "The problem is that these methodologies leave them vulnerable to grifters yet, and also vulnerable to the incentives of science." 'If you want to get tenure, if you want toget noticed in your field, you have to publish as much as possible,' Wansink adds. "'I find myself getting really angry it's we're talking about itude' -- i don't even know whether they did it intentionally or not.'