Media's Impact on Sports Broadcasting

This chapter explores how media shapes the public perception of sports leagues, highlighting the success of 'Drive to Survive' and its implications for sports popularity. It contrasts the unique ownership model of Formula One with the NFL's media strategies, while discussing the evolving challenges faced by networks like ESPN amidst changes in viewer habits and distribution models. The conversation also delves into the complexities of sports broadcasting rights and the future of sports viewership in a fragmented media landscape.