I wonder if we're ever getting to a point where everybody knows Instagram paints a distorted image that we kind of just like, I know that's not it now. Do you ever think we'll overcome that? You mean at this stage, we are still the kind of monkey brain is still amazed and surprised by this sort of magic box in our hand. What will probably happen is that future generations will just totally accept the blending of this technology and normal life so that it won't even be an issue anymore. Instead, it'll just be like the Instagramization of everything will just be really normal.