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What the Expedia-Hopper Split Means for Online Travel

The Skift Travel Podcast

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The Evolution of Hopper's Marketing Strategy

Frederick: Hopper is trying to model themselves on Pindordo, which the closest comparison in the West would be like Duolingo. He says they want to be a super app in travel but Expedia offers more than Hopper does. Frederick: Can a company like Hopper really reach the levels that Pindodo has kind of reached because travel is a purchase that you don't make frequently.

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