SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long
The Official SaaStr Podcast: SaaS | Founders | Investors
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What Stops a Buyer?
The key friction points within the sales funnel are going to be driven a lot by what you're doing right and what you'redoing wrong. What stops a buyer can be broken down into three buckets of things: time, risk and money. Time is usually the number one issue for buyers because they don't want to add more workflows. Money matters but not enough time is spent in those components as it's often just about how much cash your business can generate.
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