Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
How to Go Client Side for the First Time
I was so surprised by how brilliant the other people were that I worked with client side, he says. He recalls sitting on a panel at an agency event talking about the pitch process and it felt like he was in the lines. Richard: "Every customer of yours has a customer who is as demanding and as painful as you're feeling"
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