The Number One Most Valuable Asset of Any Business Is Your Customer

The number one most valuable asset of any business, I don't care where you are. It's not the real estate, the brand, the goodwill, the customer connections and none of that. So when I started in 2014, we put a tremendous amount of effort into creating a relationship by creating scenarios Kerry where our customers from Amazon chose to reach out to us the brand so that they can reengage us.