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Sophia Rosenfeld, "The Age of Choice: A History of Freedom in Modern Life" (Princeton UP, 2025)

New Books in Economic and Business History

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The Evolution of Choice in Modern Society

This chapter explores the central role of choice in the 20th century, examining its implications across marketing, psychology, and economics. It discusses the dual nature of increased choice—highlighting its benefits while also addressing the influence of external entities on personal decision-making.

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