3min chapter

The Peel with Turner Novak cover image

Recruiting From Zero to One with Nakul Mandan, Co-founder of Audacious Ventures

The Peel with Turner Novak

CHAPTER

Understanding Customer Urgency: Moving Beyond Polite Interest

This chapter explores how to discern whether a problem is significant enough for customers to seek solutions, distinguishing between genuine and polite interest. It highlights key signals of true demand, emphasizing the importance of aligning product development with customer urgency.

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