The Biggest Failure in My Career

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Every superhero has some sort of life altering experience that leads to a transformation where they realize the powers they have, and they harness them for the greater goods. So can you tell us a story about what's been the biggest one in your career? "I've actually had probably many, many small failures rather than I can't think of any catastrophic things that's gone horrendously badly," she says.

Laura Elizabeth believes developers can learn design. She articulates the importance of reflecting on our users’ needs more than our personal tastes. She touches on how making a product makes us better designers. She also inspires us to always be genuine in our dealings with our customers if we want to build (and keep) trust.

Secret Identity (4:05)
Origin Story (9:55)
Biggest Superhero (13:32)
Biggest Failure (16:23)
Design Superpower (20:54)
Transition from Freelance to Product (23:04)
Design Kryptonite (26:13)
Design Superhero Name (29:34)
Should Developers Design? (34:10)
Habit Of Success (42:59)
Invincible Resource (48:55)
Book Recommendation (52:09)
Listener Question (54:58)
Best Advice (59:39)
Connect & Keep Up (64:08)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/040

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