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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

JUST Branding

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Navigating SEO Challenges and Brand Identity

This chapter delves into the stagnation of content growth and the evolving challenges brands face with traditional SEO methods in an era dominated by AI. It underscores the necessity for brands to strengthen their identity and connect authentically with audiences while adapting to Google's shifting algorithms. The discussion further contrasts old SEO strategies with modern approaches, emphasizing the importance of direct engagement and community building in a rapidly changing digital landscape.

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