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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
How to Resonate With Your ICP
"Make it clear who this is for. If you have this problem, if you're this type of person, this type of company," he says. "Positioning and messaging are the two greatest levers a company can leverage for growth hands down" He adds that cross-functional teams need to be involved in any positioning exercise.
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