2min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

How to Sell a Book to a Target Market

When we did specialty deals with farmers and stuff I had two people in house That's all they did were send out proposals all day long every day. So it wasn't hey, we need you it was more like they kind of really needed us. It was still a hard sell We probably did a hundred of those over the years, but probably sent out thousands,. You know to get the hundred that we did. And so it was it was about bored and legal Uh-huh.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode