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How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

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How to Sell a Book to a Target Market

When we did specialty deals with farmers and stuff I had two people in house That's all they did were send out proposals all day long every day. So it wasn't hey, we need you it was more like they kind of really needed us. It was still a hard sell We probably did a hundred of those over the years, but probably sent out thousands,. You know to get the hundred that we did. And so it was it was about bored and legal Uh-huh.

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