The Impact of a Change Project on Our Audience Size

From when we started in August 2021, rolling out the training to the different teams, was that we had almost tripled our audience size in the space of a year. As I said, it's not the one measure of success, but you can do a lot with this kind of growth, right? We were focusing on original journalism and why we were choosing to do things, right? And so those influences were starting to impact on commissioning decisions upfront. Then we created new roles, like we realised that we needed a dedicated audience development person who could interpret daily movements according to these strategic imperatives. So there's a daily note that goes out in the morning that says, hey, this key