The Conaturality of Desire

Seth Godin: Why do we desire things? We desire them after we know them. And we desire them under certain aspects in which they appear to us as desirable. No one, well very few people, I mean a few crazy 20th century French thinkers would say that you invent the reasons for the desirability of things just by a pure act of will. So it has been perfective in other words. You have some aptitude or some faculty or some need. Yeah, but good for you is what? Perfect, Seth?