How to Make a Quick Change in Your Business

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Daniel: What works for someone may not work for someone else, but the book is filled with very actionable, practical, tactical things to test. It's called using behavioral science and marketing, but it's short on the side and dries are not going to glaze over. So go check it out if you're looking to make a quick change in your business. Like you heard, she's helped many different companies with this.

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.

Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.

Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Nancy:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Twitter: https://twitter.com/nharhut

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com