B2B Marketing with Dave Gerhardt cover image

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

B2B Marketing with Dave Gerhardt

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How Did You Become a Content Marketer?

For a decade, if I look at your LinkedIn, from like August of 2010 to June of 2020, you essentially were working in content in some capacity. So for you, it was, it was content, you, you knew content inside it out. And then as you get into the coaching part of it, you start to understand all the other things happening around you. Like who funds this? What's our margin on it? How do we sell, you know, like all that type of stuff? It took me a long period of like really understanding content marketing from a few different angles before I felt like I could do this.

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