52. Meeting Power Phrases: Gaining Your Prospect's Trust
The Elite Financial Advisor Podcast With Sten Morgan
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The Only Way to Choose Is to Flip a Coin
An advisor was working on their biggest prospect ever. He got a call a week or two later that he lost the client. The client says we flipped a coin. Because we couldn't tell the difference. And meanwhile, I've said the only way to choose is to flip a coin. So you have to be different. You have to make people feel different. We teach that entire process at a two-day event in May of 2023 outside of Nashville.
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