What's the Ideal Environment for a Consumer?

Roxanne Jones talks to felix about his new start-up, roct r ok t. The company is looking at the ideal environment for a consumer right after you made an online purchase. It's superclose to what you were just talking about, except their intuition. And it reminds me of this other statistic that i've always found amazing about e commerce: 80% of baskets we fill are never checked out.