Tiktok's machine learning in terms of getting the right content from the right people, i think itis second to none. The way that they pair advertisements with use s on tik tak really is no difference. I recommend them to do more creative testing and and maybe optimize some things with the creative side. For so facebook advertising that its got worse in in audience targeting.
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course