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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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The First Brand You Remember Making an Impact on You Growing Up

Jay Parini: What's the first brand you remember making an impact on you growing up in Knoxville, Tennessee? He says he was wearing booty buddies when a kid told him they didn't like them and threatened to beat him. Parini avoided that boy for a week but eventually bought some pumas because of their logo. "If there was ever a story that reinforced the power of a brand, right, even to a third grader,"Parini said.

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