I drew this diagram of the doughnup in 20 12, just a very simple picture, looks a bit like a doughnut, and it went, boom. And i was fascinated by the power of this picture. I sat down and i read all the economic texts that i had never been taught. So i started reading about ecological economics and feminist economics and behaviora economics and complexity economics,. And it came out as doughna economics. Many of aur liste smaybe would question, why are we on a b podcast that normally talks about the interaction of technology and society, suddenly talking and focused purelyn on economics?
When Kate Raworth began studying economics, she was disappointed that the mainstream version of the discipline didn’t fully address many of the world issues that she wanted to tackle, such as human rights and environmental destruction. She left the field, but was inspired to jump back in after the financial crisis of 2008, when she saw an opportunity to introduce fresh perspectives. She sat down and drew a chart in the shape of a doughnut, which provided a way to think about our economic system while accounting for the impact to the world around us, as well as for humans’ baseline needs. Kate’s framing can teach us a lot about how to transform the economic model of the technology industry, helping us move from a system that values addicted, narcissistic, polarized humans to one that values healthy, loving and collaborative relationships. Her book, “Doughnut Economics: Seven Ways to Think Like a 21st Century Economist,” gives us a guide for transitioning from a 20th-century paradigm to an evolved 21st-century one that will address our existential-scale problems.