I drew this diagram of the doughnup in 20 12, just a very simple picture, looks a bit like a doughnut, and it went, boom. And i was fascinated by the power of this picture. I sat down and i read all the economic texts that i had never been taught. So i started reading about ecological economics and feminist economics and behaviora economics and complexity economics,. And it came out as doughna economics. Many of aur liste smaybe would question, why are we on a b podcast that normally talks about the interaction of technology and society, suddenly talking and focused purelyn on economics?

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