Ep 29 Aspirin the Wonder Drug: Crossover w/ IDOP
This Podcast Will Kill You
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The Rise and Fall of Bayer Pharmaceuticals
Bayer had until late February, 1917 to cement the brand name and image of aspirin in the minds of the public before their patent expired. They are pushing aspirin on physicians everywhere, which of course the American Medical Association hated at the time. In an effort to reduce the sneaky advertising and promotion of drugs that contained either no medicine or harmful substances like heroin and cocaine, a law was passed restricting promotion of a patent drug just to the name of the company and the names of the drug.
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