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Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills

Up Next In Commerce

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Are You a Fan of the Artist's Cause?

"i keep hearing is that, you know, people are pent up demand around getting in the real world," she says. "We thouht it's a really interesting way to really kind of put a tangible product in our consumer's hands." The company has been able to take all that hipe that had developed on line and turn it into an actual experience for consumers across the country.

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