SchoolCEO: K-12 Marketing + Communications cover image

The Complete Guide to School Marketing: What is Organizational Culture?

SchoolCEO: K-12 Marketing + Communications

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From Chaos to Collaboration: The Fremont Plant Story

This chapter explores the troubled reputation of the Fremont General Motors plant, highlighting illegal activities and poor production standards among its workforce. It contrasts the approaches of Toyota and GM towards organizational culture, showcasing how Toyota's focus on collaboration transformed American workers' perspectives on professionalism.

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