322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast
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Marketing Attribution Can Actually Help You Show That Your Marketing Is Broken
Marketing attribution can actually help you show that your marketing is broken. In my experience, it's so funny over the past two or three years ofe satin, probably 300 meetings where eecutives say, "We rely 100 % on what we get in attribution" And then you go to them and for a subset of them like, ok, why don't wou take a look at it? It's the hypocrisy between we're dataw we only trust attribution softwere. Then having the insites of the shit that everything th you're doing is not working, sitting right in front of you and never even looking at them continued.
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