Building a Culture Around Recognition

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I wanted to make that our number one behavior because I had learned from my days running operations at Pepsi that that was a critical component to really get in the front line excited about what they do. And so, you know, when I was president of KFC I gave away rubber floppy chickens and I gave away cheese heads when I was CEO of young brands. But you know that's one thing but that what really made it special is that everybody saw the power of recognition. Fortune did a big article on us being the place for recognition. We got tremendous results we turned around the businesses all of them get consistent same store sales growth.

David Novak is the Co-Founder and retired Chairman and CEO of Yum! Brands, Inc. one of the world’s largest restaurant companies that includes KFC, Pizza Hut and Taco Bell in its portfolio.

Under David’s 17-year leadership, Yum! Brands doubled in size to over 45,000 restaurants and grew from a $4b to a $32 Billion market cap. David is also founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. He’s also the New York Times bestselling author of several books, including a new one, Take Charge of You, which is now available wherever books are sold.

David joined host Robert Glazer on the Elevate Podcast to discuss his highly successful career, how to build leadership ability and much more.

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