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4min chapter
Platform business design with Ted Ladd
Talking about Platforms
What's a Platform to You?
Daniel Treisman: What's a platform to you and how do you end up doing all these things about platforms? He says he was part of a small team that we were there only 25 of us in Palo Alto, California. They created the software that now run smartwatches from Garmin and Samsung.treisman: It was a startup that didn't work. And therefore I arrived to academia with a very personal question. If I were to do this again, how could I do it better?"
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