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Gerald larner's model, the coreval is the algrove, right? That's what's driving things wrong. We had a recent garoo who had a similar theme about an intinate business model in which people's eyeballs, their attention, was the product and engagement was protized above everything else. But he does also hilight, he making the user the product. And to me, that seems a little bit like completing two things, cause i feel like you could make theuser the product atoit, giving them the like and retweet.