3min chapter

It's a Good Life cover image

Don’t Waste Time! Leave Annualized Thinking Behind – with Brian P. Moran #058

It's a Good Life

CHAPTER

The 12-Week Plan

The 12-week plan begins with one business, one personal goal that you want to accomplish within the 12 weeks. Steve Escobar: How many people have ever set a workout goal? What's the problem with saying I'm going to work out four times a week for minimum an hour time? Brian O'Neill: It's not a goal. It's a tactic. And if we set it as a goal, the execution breaks down because it's not attached to anything more aspirational than working out.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode