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Don’t Waste Time! Leave Annualized Thinking Behind – with Brian P. Moran #058

It's a Good Life

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The 12-Week Plan

The 12-week plan begins with one business, one personal goal that you want to accomplish within the 12 weeks. Steve Escobar: How many people have ever set a workout goal? What's the problem with saying I'm going to work out four times a week for minimum an hour time? Brian O'Neill: It's not a goal. It's a tactic. And if we set it as a goal, the execution breaks down because it's not attached to anything more aspirational than working out.

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