Sowele diond in e binea. The book was only written a few years ago, when i was coaching people to put together a marketing plan. And it worked very well for my clientsn that's why i decided to put the process m document to procton in the form of a book. But were you using those tat you? Sd, second business grew really quickly. We managed to exit in a very short amount of time. So we bicycally used the strategies that we learnt in the fir business. And de i grew that very, very quickly. To me, it was like night and day. I'd spent over a decade banging my head