Replay: Marketing Attribution, So Hot Right Now
Don't Say Content
Reimagining Content Strategy
This chapter explores the transformation of content strategy in response to recent market changes, emphasizing the rise of internal influencers and the shift from conversion-focused tactics to prioritizing education and relationship-building. It also discusses the evolving role of SEO as a distribution channel and the growing relevance of inter-personal influence amidst technological advancements and saturated content landscapes.
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