2min chapter

The Rational Reminder Podcast cover image

Emerging Markets: Diversifying Asset or a Reverse Lottery? (EP.191)

The Rational Reminder Podcast

CHAPTER

Making Numbers Count by Chipheath and Carlos Stars

Bodgass le reviews making numbers count, the art and science of communicating numbers by chipheath and carlos stars. The authors argue that we need to be better equipped to appreciate, to learn from, to recall and to are these numbers in a way that they make sense. They talk about how the bigger the higher numbers get, the less sensitive we are to them. And this is a phenomenon that psychologists have labelled psychophysical numbing.

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