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How AI digital doppelgängers could change the way we communicate w/ Synthesia CEO Victor Riparbelli

The TED AI Show

CHAPTER

The Future of Celebrity Endorsements with Digital Avatars

This chapter examines how digital avatars are changing the advertising landscape, allowing creators to own and monetize their likeness. It also discusses how this trend enables smaller brands to collaborate with celebrities, enhancing consumer engagement through personalized endorsements.

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