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Ask a Professional Scrum Trainer - Evidence-Based Management with Mark Wavle, Chris Conlin and Patricia Kong

Scrum.org Community Podcast

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The Power of Clear Strategic Goals in Organizations

This chapter delves into the significance of having well-defined strategic goals in organizations, with a strong emphasis on customer focus and trust. It presents an example of a bank that successfully communicated its objectives, demonstrating the impact of inspirational statements on employee motivation and engagement.

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