017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
MAFFEO DRINKS
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Understanding Team Dynamics in Brand Representation at Bars
This chapter explores the critical role of teamwork and quality in brand representation within the bar industry. It highlights the importance of collaborative decision-making among bartenders when selecting products, addressing challenges posed by brand representatives and the necessity of building strong relationships with new brands.
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