Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
Is There a Need for Continuous Upskilling?
The use of things like EEGs and sort of biometrics in general, becoming much more commonplace. I think AI is offering some really interesting opportunities for things like personalization. We've run some experiments previously around things like with small hands-on-12-handing page. And what we've done from various draw-out loads of different learnings about what message at which time of day can be effective.
Play episode from 21:48
Transcript
