ABC and Capital Cities - The Learning Curve

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Bob Greene: "I had never really experienced what it was like to manage a global brand" Eisner's top-down leadership style was somewhat notorious at the time. He says ABC had to learn more how to be Disney because they were the buyer and we were the bought. The so-called Disneyfication of 42nd Street sparked a major debate, some sought as embodiment of corporate assimilation.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.