How to Build a Better Brand?

Most businesses are focused on converting that small percentage of the market, and we need to figure out ways to reach that broader audience. I i'm thinking about maybe other other methods besides doing digital video advertising or digital vioMaybe not even advertising, but organic that you've seen that also work well on the aspect of brand builling. And going beyond that, just performance marketing. Do you mean in terms of organic kind of social assets or ditial assets? Ye, i mean anything in the marketing mix that works well for building that more emotional.